FREE MARKETING TOOL

UTM Link Builder

Create campaign URLs with properly encoded UTM tracking parameters using the Brilliance One Public API.

The destination URL and campaign parameters are sent to the Brilliance One API to generate the tracking URL. Do not submit private URLs, credentials, tokens, or other sensitive information.

Website URL * 0 / 2048

Enter the complete HTTP or HTTPS destination URL.

Campaign Source * 0 / 200

Identifies where the traffic originated.

Campaign Medium * 0 / 200

Identifies the marketing channel or medium.

Campaign Name 0 / 200

Identifies a campaign, promotion, product launch, or initiative.

Campaign Term 0 / 200

Optional keyword or targeting identifier.

Campaign Content 0 / 200

Use this to distinguish links, buttons, creatives, or variations within the same campaign.

Source Not set

Medium Not set

Campaign Not set

CAMPAIGN TRACKING

Use consistent UTM naming

Keep source names consistent, such as google, facebook, or newsletter.

Use consistent medium values such as cpc, email, or social.

Avoid creating several spellings or capitalization variants for the same channel.

Use campaign names that are meaningful to your marketing and reporting teams.

Use utm_content to distinguish creative variants or multiple links in one campaign.

Document your naming conventions before multiple people begin creating campaign URLs.

ANALYTICS NOTE

UTM parameters provide attribution data

UTM parameters identify campaign information in analytics systems that support them. They do not guarantee attribution by themselves; tracking can also depend on analytics configuration, consent settings, browser behavior, redirects, link handling, and the destination site's implementation.

Brilliance One Public API

This tool demonstrates Brilliance One's marketing API and uses the same campaign URL generation capability available to Brilliance applications and integrations.

POST /api/v1/public-tools/marketing/generate-utm